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This campaign was an absolute dream job in many ways. We were so fortunate to be brought on produce this mega-project with genius multimedia artist and photographer, Leila Fakouri! The team at Widen+Kennedy Portland became like family during the three+ months of brainstorming and excecution of this project, which gained a ton of critical acclaim upon its release! This project was carried out during the early days of the Covid-19 pandemic, just after the shutdown was lifted in Los Angeles. Each of these toys is featured in a real physical custom decorated box that was built by a small team of incredible artists and miniature-fabricators, and photographed meticulously over the course of a multi-day shoot with a small crew. The post-production team, also headed by Leila, worked miracles to retouch and animate these vignettes on an unbelieveably tight timeline. It's one of our proudest acheivements as a company, and we feel so honored to have been a part of this incredible feat!

Agency: Widen + Kennedy 

Photographer: Leila Fakouri

Location: Los Angeles, CA