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School of Seven Bells (often stylized as SVIIB) is an American indie rock band from New York City, formed in 2007, and named after a mythical South American pickpocket training academy of the same name. ‘On My Heart’, from the groups fourth and final album, SVIIB, is an airy, upbeat composition contrasted with darker lyrics, a juxtaposition inspiring directors Ben Tan, David Altobelli (American Millennial) and Noah Kentis in the creative for the music video. Produced by Lindsey Ramey and Jason Baum for Vacation Theory. The record label is Vagrant Records.